to your next promotion.

The marketing career game. Five minutes a day of real scenarios, ten kingdoms to master and mentors who actually make you laugh. From Intern to CMO.

Play in your browser Download the app

10 kingdoms
13 mentors
5 minutes a day

How it works

Learn it like a game. Use it at work tomorrow.

Pick where you want to land

Head of Creative, CMO, founder. Tell us your goal and your industry, and we build your path around it.

Play five minutes a day

Swipe calls, ad battles, budget games and real scenarios with examples from your own industry.

Reach the summit

Every module is a mountain. Pass the Promotion Review at the top, earn your raise and climb the next one.

Madame Hook introducing the Creative Strategy kingdom — Meet your mentor

Ad Arena question comparing two headlines — Play real scenarios

Correct answer feedback with XP earned — Learn why it works

Dress yourself wardrobe with a city bike — Dress for the job you want

The kingdoms

Ten kingdoms. One marketing career.

Each kingdom is a craft with its own mentor, its own mountains and its own Promotion Reviews. Go deep in one, or go wide like a CMO.

Live

Performance Marketing

Read the numbers that matter, find the leak and split a budget like a pro.

MentorCoach Bidwell

Live

Creative Strategy

Turn audience insight into one sharp idea and hooks that stop the scroll.

MentorMadame Hook

Live

Copywriting

Headlines, benefits and calls to action that people actually click.

MentorPenny Punchline

Live

Go to Market

Pick your ICP (Ideal Customer Profile), your motion and your beachhead.

MentorGeneral Launch

Live

Brand and Positioning

Own a place in the mind and keep sales and marketing telling one story.

MentorBaron von Brand

Live

Sales

Discovery, objections and next steps that really happen.

MentorCarla Closewell

Live

Revenue Operations

Funnels, CAC (Customer Acquisition Cost), LTV (Lifetime Value) and clean handoffs.

MentorOtto Ops

Live

Creative Production

From brief to every format, and thirty assets from one shoot day.

MentorDirector Reel

Live

AI for Marketing

Prompt like a creative director and keep humans in charge.

MentorUnit 7B

At Manager rank

Leadership and Finance

Defend budgets in the CFO's language and lead through hard calls.

MentorThe Chair

Season 2

Content and Organic

Search, social and content that compounds.

MentorThe Algorithm Oracle

Season 2

Account Strategy

Grow the clients you already have.

MentorMentor coming soon

Season 2

Lifecycle and Analytics

Retention, journeys and the data behind them.

MentorMentor coming soon

The mentors

Mentors with opinions. And a sense of humor.

Every kingdom has a mentor who coaches you, roasts your wrong answers and signs your promotion letter.

Klimb, 3D character — **Klimb**Your career guideHi! I'm Klimb. Let's get you that promotion.

Coach Bidwell, 3D character — **Coach Bidwell**Paid media drill sergeantWelcome to the gym, rookie. In here we lift budgets and drop CPAs.

Madame Hook, 3D character — **Madame Hook**Creative strategy divaDarling. You have three seconds to impress me. Two. One.

Penny Punchline, 3D character — **Penny Punchline**Copy chiefFair warning: I will cut half of what you write. Including this sentence.

General Launch, 3D character — **General Launch**Go to market commanderA launch without a plan is a parade, not an invasion.

Baron von BrandKeeper of positioningA logo is not a brand, darling. A logo is a hat.

Carla Closewell, 3D character — **Carla Closewell**Queen of discoveryMy rule is ABC: Always Be Curious. Closing comes after.

Otto Ops, 3D character — **Otto Ops**Chief of clean dataYour CRM is a crime scene and I am the forensics team.

Director Reel, 3D character — **Director Reel**Chaos film directorCUT! Oh, the new crew. Welcome to the set!

Unit 7B, 3D character — **Unit 7B**Slightly overconfident AII am 97% confident. The other 3% is vibes.

The Chair, 3D character — **The Chair**Boardroom chairwomanSit down. You have ten minutes and I have already read your deck.

The Algorithm Oracle, 3D character — **The Algorithm Oracle**Arrives in Season 2The feed has spoken. You are not ready. Yet.

The Guru, 3D character — **The Guru**Professional myth spreaderJust post every day and the algorithm will love you. (Bust this myth.)

More game than course

Every lesson pays. Spend it on your climb.

Grow your company

Turn your coins into a startup. Hire a team, equip the office and move from the garage to the HQ tower.

Your company office in the HQ side quest

Be anyone. Even a coffee mug.

Pick a person, a fox, an alien or a light bulb, then unlock outfits, bags, bikes and cars as you get promoted.

Character picker with people, animals, aliens and objects

Leagues and streaks

Weekly leagues named after the funnel, from Impression to Champion. Show up daily and keep the flame alive.

Fix it before the review

Every mistake comes back in a Fix-it Round, so you practice what you missed before your Promotion Review.

Pricing

Start free. Climb faster with Pro.

Free

For curious climbers.

€0forever

Start free

5 lessons a day
2 kingdoms of your choice
Streaks and weekly leagues
Starter wardrobe

Founding 1,000

Founding member

Only for our first 1,000 subscribers.

€1for your first 3 months

Then €7.99 a month, or switch to yearly. Cancel anytime.

Claim my spot

Everything in Pro
Founding member badge
Exclusive founder outfit
Vote on the next kingdoms

Pro

For people serious about the next title.

€7.99€59.99a montha year, about €5 a month

Get Pro

Unlimited lessons and hearts
All 10 kingdoms and new seasons
Promotion Reviews and certificates
Full wardrobe and every ride

Teams

For marketing teams and companies.

€6per learner a month, from 10 seats

See Klimb Kingdoms

Everything in Pro for each learner
Team dashboard and skill gaps
Team leagues and challenges
Custom kingdoms as an add on

Compare all features

Feature	Free	Pro	Teams
Lessons a day	5	Unlimited	Unlimited
Kingdoms	2	All 10	All 10 plus custom
Hearts	5 a day	Unlimited	Unlimited
Fix-it Rounds and Review Rift
Promotion Reviews and certificates	1 kingdom
Grow your company (HQ)
Wardrobe and rides	Starter	Full	Full
Team dashboard	No	No
Custom kingdom and mentor	No	No	Add on

Prices include VAT. The Founding 1,000 offer applies to the first 1,000 Pro subscriptions, one per person.

Klimb Kingdoms for companies

Your company, as a kingdom.

We turn your onboarding, product knowledge and training into a game your people actually finish. Your brand, your content and your own mentor character, built on the KLIMB engine.

Book a discovery call Teams pricing

ExampleNorthwind Onboarding Kingdom

Your mentorCaptain OnboardDesigned in your brand colors

Our story and values
Products in 5 minutes
Meet the customers
Tools and processes
First week review

Employee onboarding

New hires learn your story, products and ways of working in their first week, at their own pace.

Product and sales training

Turn launches, playbooks and objection handling into quests your teams replay before every call.

Marketing upskilling

Give your whole marketing team the KLIMB kingdoms plus your own brand and channel guidelines.

Policies that stick

Security, compliance and brand rules as short scenarios people remember, instead of slides they skip.

Leadership programs

Feedback, budgets and hard trade offs practiced in safe boardroom simulations.

Partner and customer academies

Teach partners and customers your product with a branded game they want to finish.

How we build your kingdom

Discovery callWe map your goals, your audience and the content you already have.
Design your kingdomWe turn your material into quests, scenarios and a mentor character in your brand.
Launch to your peopleInvite your teams on the web and in the app, with leagues and challenges built in.
Measure and improveSee completion, accuracy and skill gaps per team, and keep the kingdom fresh.

Get the app

Ready to climb?

KLIMB is coming to iPhone and Android. Play the full demo in your browser today, and we'll email you the moment the app and your Founding 1,000 spot are ready.

Coming soon on theApp Store Coming soon onGoogle Play

Play in your browser now

Questions

Good questions, short answers.

Who is KLIMB for?

Marketers at every stage: students and career switchers, juniors who want to move faster, and leads preparing for their next title. You tell us where you are and we start you at the right level.

How does the €1 offer work?

The first 1,000 people to subscribe get their first 3 months of Pro for €1 in total. After that Pro continues at €7.99 a month, unless you switch plans or cancel.

Can I cancel anytime?

Yes. You can cancel in your app store account at any time, and you keep Pro until the end of the period you paid for.

When does the app launch?

We're finishing the iPhone and Android apps now. You can play the full demo in your browser today. Write to us and we'll let you know on launch day.

Can you build a kingdom for my company?

Yes, that's Klimb Kingdoms. We design onboarding, training and academies around your content, your brand and your own mentor. Write to hello@klimb.academy.

Who made KLIMB?

KLIMB is made in Hamburg by marketers who have run creative teams, launches and budgets for over ten years, and who wished learning the job felt this good.